2020 — Present
find & hire the best service providers.
Website & App that lets Guatemalan users research, hire, rate, and review local service providers for free.
Project Type
Product design, UX UI, Branding, Marketing
Company — Client
By: AK Studio and EÑE — For: Chispudo S.A.
Overview
To fill the immense gap between Guatemala’s informal service providers and the millions of unattended customers; that was the daunting task that AK Studio came up with. To execute it, they needed an online platform that matched those customers with the professionals in a simple, seamless way that was counterintuitive to a society that’s used to rudimentary, informal, and non-digital ways to hire their pros.
We created the concept, identity & strategy for that platform and researched extensively to identify the needs and expectations of both customers & providers to develop the simplest and most comprehensive online tool. Chispudo is currently raising funds to advance in further user testing & development phases.
Role
Creative Director | UX Design Lead
Brand identity, Marketing strategy, user research & personas, information architecture, wireframing & flows, visual design, and prototyping.
Team
2 supervisors and 8 direct reports
Team of 2 marketers, 2 researchers & 4 designers